![](https://retaildesignblog.net/wp-content/uploads/2017/02/Oracle-Office-by-RMW-architecture-interiors-Santa-Clara-California-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2013/07/Nike-Air-packaging-concpet-by-Scholz-Friend.jpg)
Nike is in the air – To highlight the benefit of the Nike Air Max, the shoes were packed in air-cushion. The benefit of the product is transferred into the packaging, and made visible. The package provides the best possible presentation of the shoe and a height advertising effectiveness. Due to less usage of materials, it also contributes to sustainability.
Designed by Ralf Schroeder / Scholz & Friends
http://www.thedieline.com/blog/2013/6/17/nike-air-packaging-concept.html
![](https://retaildesignblog.net/wp-content/uploads/2013/07/Nike-Air-packaging-concpet-by-Scholz-Friend-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2013/07/Nike-Air-packaging-concpet-by-Scholz-Friend-02.jpg)
Add to collection