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Our concept was multifaceted. Firstly, we chose to develop many different types of merchandising systems so that clients could experience products at optimum height, positioning and physical rapport. There is a real progression from the large window displays to the visually exciting column displays, to the smaller watch counters and finally to the embracing diamond and gold showcases.

Secondly we chose to work with mainly 3 materials: glass, chrome and white lacquer. This enables a full reflection and transmission of light, inspires a certain safety & trust that conveys a sense of brilliance, which is ultimately what the customers want when they purchase jewelry.

Designed by IDX Design + COM

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