BAUKNECHT showroom by didid, Berlin – Germany

September 30th, 2013 by retail design blog

The idea was to offer invited dealers an experience that would permanently etch the BAUKNECHT brand and its products on their memory. It was to this end that the Hamburg-based design office didid planned a temporary showroom for the magnificent ballroom of the Hotel ADLON Kempinski in Berlin.

For this purpose, the principle of “a space within a space” was applied, stirring up curiosity of the visitor based on the confined view, guaranteeing an element of surprise and a field of tension due to the disparate nature of the structures. The presentation room, completely covered in 132 sq m of mirrors on the outside, picks up on the modern linearity of the BAUKNECHT brand, whilst simultaneously using its mirror motif to enter into a symbiotic relationship with the ballroom and thereby creating a link to the exclusive ambience of the hotel. The dynamic positioning of the structure creates a spatial experience of a special kind, as new viewing angles continuously arise.

What awaits the visitor inside the mirrored space is the new 240-sq-m BAUKNECHT brand world, which, with its anthracite and black presentation modules and materials such as slate and gray stained oak, forms a strong contrast to the hotel with its predominantly pastel shades. The withdrawal from environment enables the visitor to focus on the core of the exhibition: the appliances of the BAUKNECHT brand.

Design: didid | brand environments, Hamburg
Photographs: Tobias Wille, Berlin

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