The idea was to offer invited dealers an experience that would permanently etch the BAUKNECHT brand and its products on their memory. It was to this end that the Hamburg-based design office didid planned a temporary showroom for the magnificent ballroom of the Hotel ADLON Kempinski in Berlin.

For this purpose, the principle of “a space within a space” was applied, stirring up curiosity of the visitor based on the confined view, guaranteeing an element of surprise and a field of tension due to the disparate nature of the structures. The presentation room, completely covered in 132 sq m of mirrors on the outside, picks up on the modern linearity of the BAUKNECHT brand, whilst simultaneously using its mirror motif to enter into a symbiotic relationship with the ballroom and thereby creating a link to the exclusive ambience of the hotel. The dynamic positioning of the structure creates a spatial experience of a special kind, as new viewing angles continuously arise.

What awaits the visitor inside the mirrored space is the new 240-sq-m BAUKNECHT brand world, which, with its anthracite and black presentation modules and materials such as slate and gray stained oak, forms a strong contrast to the hotel with its predominantly pastel shades. The withdrawal from environment enables the visitor to focus on the core of the exhibition: the appliances of the BAUKNECHT brand.

Design: didid | brand environments, Hamburg
Photographs: Tobias Wille, Berlin