The role of street-level stores has changed. To compete with the world of online shopping, a retail store can’t be merely a distribution channel: rather, it should offer experiences as well as excellent service. Rajala Pro Shop wanted to establish its new specialist photography store in Helsinki’s historically significant Main Post Office hall with this mindset.

The flagship store’s services were designed to meet the needs of professionals and entry-level hobbyists alike. In addition to a comprehensive product selection, the shop features an extensive range of services – from starting to take pictures to post-processing. The store is easily navigated and inspires visitors to delve deeper into the world of photography.

Designed by Amerikka Design Office