Located in Buenos Aires HENKY PENKY`s first concept store opened its doors in August, bringing the SpaceShip-inspired aesthetic to a new Fashion store with predominantly Grey interiors, Stainless steel, brilliant lights and mirrored walls creating a maze of reflections. In a concerted effort to break out of the typical traditional approach to retail environments, HENKY proposed a bold and high-impact spatial experience that communicates the innovation of the product and that which implements a forward-thinking approach to a simple way of thinking.