Cerro Verde stand by MiD arquitectos & La Trastienda fabrica de diseño, Arequipa – Peru

December 3rd, 2013 by retail design blog

Designed for the Perumin mining convention in Peru, by MiD arquitectos and La Trastienda fabrica de diseño. The stand is made of recycled white pine and copper sheets that convey the company’s (Cerro Verde) commitment to sustainable development. The recycled white pine is obtained from the mine own operation.

The stand is 6 x 6 meters wide and 5.8 meters tall. The ideas underlying the design are material module transformation and inclusiveness. Rather than relying on furniture pieces, the stand and its visitors merge via a pattern of wood blocks (1.5 x 1.5 meters wide and 0.20 meters high) that creates available spaces where visitors can rest from the busy convention while they notice the stand’s displays.

The stand displays three key themes:
-The uses of copper in everyday life are revealed to the visitor as he interacts with an inviting circular pop-up book. -Cerro Verde’s water recycling program in Arequipa is shown through a model of the city and a motor-based moving circle beneath it, simulating how the river’s water changes as it is cleansed, as well as the positive implications of this program for the city.
-Infographic light panels demonstrating the mine’s various working processes in three dimensions.

Moving elements are also included in the stand’s design; a door opens to display the pop-up book, a wooden box that slides with the aid of dolly wheels to uncover the city’s model, pulleys, cables and counterweights that open and close the infographic light panels. These moving pieces promote engaging interaction between the stand and its many visitors.

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