Paramita was born in the 90s in Granada, and was selling its products in more than 25 countries across Europe and through its 15 own shops across Spain. In 2012 the SMASH Group purchased the brand with the aim of re-launching it. Paramita has been renowned for its happy and fresh designs as well as its colorful prints.

In Buddshim, the Paramita refers to the perfection or culmination of certain virtues. These virtues are cultivated as a way or purification, helping the aspirant to live an unobstructed life, while reaching the goal of enlightenment. With this philosophy in mind we target a modern woman with a young spirit and positive attitude, seeking for a contemporary collection with lively colors and a relaxed look. She gives importance to personal wellbeing and prefers natural fabrics and comfortable patterns. Paramita follows the philosophy of the Smash group offering original and attractive designs at very affordable prices.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog