Reflecting the avant-garde vision of founder and owner Rei Kawakubo, Comme des Garçons’ Chelsea flagship store, which re-opened in December 2013, is an uber-chic funhouse of swooping curves and abstract shapes that divide the interior into smaller, more intimate sections – much like a warren Alice’s white rabbit would have, had it been designed by Dr. Seuss. While respecting the spirit of the original store design, the space has been recreated by Kawakubo herself, and therefore represents the purest expression of the brand’s essence and values.
A shiny aluminium tunnel, that has been hammered into textures to refract the light, transports you from the non-descript brick facade outside to a futuristic wonderland indoors. The 465m2 white-walled interior is dotted with gold curved partitions, each of which create a module that harbours clothing as unconventional as the setting they sit in. The opulence radiated by the store’s golden surfaces is offset to a tee by steel and glass cabinets, scaffolding units, and an impressive five-meter stainless-steel perfume bar.
Photos courtesy of Comme des Garçons
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