Trigema store by Heikaus, Stuttgart – Germany

February 17th, 2014 by retail design blog

Germany‘s largest manufacturer of sports and leisure clothing is changing its outer appearance. The new store concept of manufacturer trigema supports the products‘ value and presents them in an appropriate framework. Clear segmentation in modern and high-quality furniture creates a comfortable sales atmosphere. The wide-open façade and generous insights through the shop windows have an inviting effect. The individual product groups are emphasized in colour to create a clear structure for customers. The sporty textiles are skilfully presented on high-quality goods presenters in rounded wall niches.

The interior, combined with the high-value goods, creates a sales platform that has a sporty as well as elegant effect on the customers. The new store offers a bright, friendly and inviting appearance to its customers. The furnishings look purist to the point of being near-clean, clearly putting the focus on the goods. The clear structure and placement of the furniture creates an unhurried overview while the shapes support the goods‘ sportiness. The modular system with its 1- to 3-axis display niches can be used along different wall lengths for suspended as well as for laydown goods.

The highlights wall sports the store‘s logo decorated with Swarovski crystal elements. In combination with glittering wallpaper segments, it provides a touch of sporty extravagance. The back wall can be replaced to redesign this eye-catcher quickly and adjust it to seasonal focuses. The corporate colour and the logo‘s wing have been integrated into the furnishings. The blue and red colour accents are as subtle as they are effective in combination with the white plastic surfaces. They make sure that customers will recognise the trigema – 100% Made in Germany brand. The airport store in Stuttgart is the first trigema store of this kind. Others are to follow.

Draft/planning: HEIKAUS Concept GmbH
Project management/design: HEIKAUS Interior GmbH
Photos: Uwe Spoering, Cologne
Sales area: approx. 37 sqm
Lighting: recessed spotlights: Professional Retail Light

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