The Kings started their adventure in 2010, and are now presenting their 6th collection. K.O.I produces jeans, tops and accessories inspired by American classics, designed with a Japanese eye for detail. All Kings of Indigo products are produced with sustainable technology of today.

K.O.I makes jeans with a great fit, construction and wash. K.O.I denims are designed to last long, quality wear for the next era. The Triple R concept – Recycle, Repair, Re-use- is an important part of the K.O.I philosophy, as well as Kings of Laundry´s laser- ozone washes and Kings of Shuttleloom, the cleanest selvage denims.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog