Willson & Brown stand is a modern trade exposition, referring to stealth design style. Designers decided to attract attention of EuroShop visitors and encourage them to contact by creating an unusual form – having chosen a closed off, irregular shape that produces an effect of structural chaos. Free and seemingly disordered composition of the surfaces gives the impression of interpenetrating individual elements. Multidimensional nature and structure of the elevation in its concept emphasizes production and design capabilities.
Designers idea of contrast and dynamism is reflected in opposition of used material to the form of the stand, which evokes an impression of massiveness. Due to the competence of technologists the construction is solid and stable. The stand is of course fitted with all the needed equipment, such as lighting, sound system and monitors for multimedia presentations.
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