Romanian graphic design studio Laboratorio Creativo has created this strong and recognizable brand identity for Aria Concept, an architecture office based in Constanta, Romania that focuses on architecture, interior design and furniture. The general concept was to be clean, simple and memorable.

In architectural language, the circle is the simple closed curve which divides the plane into two regions: the interior and the exterior. Also, the circle is a symbol of integrated architectural solution. The word “Aria” means “Area” in Romanian. The hatch with parallel lines at 45 degree is translated in architecture as the hatch for concrete. The result is a strong and recognisable brand identity.