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Heim is a Germany high-end home furnishings retail store in Indonesia, based in Jakarta and Surabaya. It is the authorised International distributor for Leicht Kuchen and Rolf Benz. As a client of VisualCast Designology, the project included logo, store development, launching event book design and calendar design.

For store development, the main focus was to emphasise on the application of environmental graphic. The graphics needed to significantly affect the store environment from the customer’s point of view, but not so bold in presence. The subtleness should be the key of its influence. The tool used to achieve this is to use laser-cut stickers around the store.

Other items made for the client included book design and calendar design. Book design used a hard cover and included information about the brand itself, Rolf Benz and other Heim’s products. The calendar design was specifically made for Leicht Kuchen.

Project Developer/ Designer/ Team: VisualCast Designology

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