Oysho is the lingerie line of Inditex, creators of the global fashion giant Zara. For this project, Lázaro Rosa-Violán took inspiration from the design of antique French lingerie boutiques, using simple, wrought iron stands, dressmakers’ dummies, carved furniture, and natural wooden boxes and drawers.
Warm, toasted neutral tones have been employed in the decor, on matte surfaces that best display the often-shiny satin and silk textiles used in lingerie. Black and white photographic portraits and sprays of poster-art imagery lend the shops a highly personal touch, almost as if the client is shopping in a private dwelling.
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