Tyto Alba wine branding by Rita Rivotti

September 6th, 2016 by retail design blog

In honour of Companhia das Lezírias’ great example of respect for nature, we created this award winning wine brand concept and image that presents you Tyto alba, also known as the Barn Owl. By supporting a species preservation project, TytoTagus, Companhia das Lezírias participated in the increase of the barn owl’s community in their properties, becoming the largest in the world. This bird’s attentive look guards the vineyards, protecting them against plagues and intruders, leaving a strong imprint in these wines.

We dreamt about this mythical bird’s features and portrayed them in a special design that makes it come to life, reminding us of its watchful personality and conveying quality and reliability. Tyto alba are the wines born from the vineyards protected by the Barn Owl, where biodiversity is key.

There is no greater example of respect for nature and protection of a species than has been evidenced by Companhia das Lezírias along the years. This vast company’s initiatives to promote environmental consciousness are of great importance, and go far beyond the wine-growing sector. From the many projects it supports, TytoTagus is just one worth mentioning. The aim was to study the spreading of Tyto alba, commonly known as the Barn Owl. This particular project led to an increase in the owl’s population on Companhia das Lezírias’ properties, thereby reinforcing its role of protecting the vineyards.

This connection between Companhia das Lezírias, the vineyards and the Barn Owl, inspired us to come up with a name and concept for the Tyto Alba wines. We dreamt about this mythical bird’s features and portray them in a special design that makes it come to life, reminding us of its watchful personality, conveying quality and reliability. Thereby we bring you Tyto Alba, the wines that invoke their loyal guardian to embody Companhia das Lezirias’ commitment to preserve nature.

Design: Rita Rivotti

http://www.packagingoftheworld.com/2016/09/tyto-alba.html

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