The Urban Spa was created exploring the thematic and symbols found on the streets. This is a business model for the young entrepreneur, between 25 to 40 years, which corresponds to 35% of the growth of companies in Brazil. The idea is to have a space that provides a new look and contemporary tools of wellness & wellbeing to help these new entrepreneurs to better cope with their stressful work demand. In this project, the Luxury found in most spas gives room to a more stripped and irreverent kind of spa.

“We tried to give a new look to the concept of relaxation, getting into a more contemporary and dynamic view of well-being. The space proposes a way to relax in a real scenario, suggesting that welfare can be anywhere and anytime.” says Michelle Souza, Experience Designer and Co-Founder of WeNew Innovation.

The space was all built with everyday urban elements like reused pallets, street asphalt, sidewalk concrete blocks and typical draining floors used in the city of Sao Paulo, mixed with organic spa elements. For example, the bath and relaxation room was built upon a floor filled with coarse salt, such as a cleaning element and energy filter.

“Ask the young people how they are going, and the answer will always be “busy”. The innovation comes in the sense of how to meet this demand for young need to relax, especially considering that in Brazil there are about 1.5 million young entrepreneurs and they definitely need to balance out all this stress”. says Vivian Grieco, Strategic Designer and Co-Founder of WeNew Innovation. The Urban Spa was showed at Equipotel Fair, São Paulo (Brazil).

Photos: Guilherme Tamburus