Burberry has announced the opening of a new flagship store in China, bringing every aspect of the British luxury brand to Shanghai. The space was inspired by the brand’s global flagship space at 121 Regent Street, London. The store brings the brand’s digital world to life in a physical space, where customers can experience every facet of the brand from events, to music, to heritage. It also houses the fullest breadth of Burberry collections in Asia. Part event space, part entertainment hub, part store, the flagship is a dynamic and luxurious new brand environment. The new Burberry flagship store is located within the Kerry Centre, Shanghai.

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