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Complex technologies, practically presented: when Deutsche Telekom is presenting its ITC portfolio to energy companies in the expert tradeshow, E-world 2013 (Essen, Germany), it quickly gets rather technical. However, by implementing an experience-oriented presentation concept and surprising communication ideas, the balancing act between expert information and a sympathetic and CI- company appearance is mastered. Modules like the virtual house provide an experience-oriented presentation of the solutions, while at the same time offering a platform for deepening expert discussions.

Designed by hartmannvonsiebenthal

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