Carestream wanted to use the 2013 RSNA annual conference as a key platform to affirm their position as a vital digital competitor. Catalyst designed and constructed a well-rounded tradeshow marketing program aimed at reaching medical professionals. Strategic pre- and post-show PR and social media outreach were part of the mix, along with arching out beyond the conference to impact those not attending complemented the physical exhibit.
Catalyst designed these demonstration areas to showcase Carestream products in a hospital-like atmosphere. Carestream is leading the industry in the transition from printed images to an all digital process. Large printed graphic walls demonstrate Carestream’s forward-thinking product and brand.
Attendees utilize the show to be educated on the latest trends and newest products in the healthcare industry. Knowing this, Carestream and Catalyst used earned, social, and paid media to reach their audience and deliver a comprehensive educational message. They promoted a strong presence across social properties, Facebook, Twitter, LinkedIn, YouTube and their blog, Everything Rad.
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