This restaurant opened in 2003 as the largest branch of this popular restaurant chain. The owner wanted something special for this restaurant as it was the brand’s first-ever location in a retail mall. In addition, the CityLink restaurant was to be the flagship for the brand.
To bring the brand to life and create excitement for customers, we designed several dining areas throughout the restaurant, each with a slightly different atmosphere. For one area, we delved into the world of make–believe and created an ‘Escape to Old Hanoi’ theme. In this area, our interior designers and graphic artists recreated an old-style Hanoi street that gives diners an air of nostalgic fun.
Designed by Livinism Branding Solutions