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A jewelry store and designer clothes on the street mall, Ramat Yishai. The store was designed to look like a travel route, with the jewelry displayed along the background walls and the designer clothes in the center of the store. The idea was to create a shopping experience where the clothes are an accessory to the jewelry, and not vice versa.

After the usual ways of displaying jewelry by the designer and store owner were initially rejected, different display possibilities were explored. Once we realized that the best setting for a jewel is around the neck, the search was on for an element that resembled it. That’s how we found our well-known pipes.

Design: Hezi Levy Photos: Shai Epstein Supervision: Aliza Levy Lighting: Soho

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