The naked truth about denim. We love jeans, a passion we share with anyone who mourns a worn-out pair like the passing of a close friend. No fabric ages quite as beautifully as denim; the longer you wear your jeans, the more character and attitude they acquire. You shape them with your lifestyle, and they become like a second skin.

Philosophy: It’s deeply rooted in the Nudie Jeans brand philosophy to take care of the things that get more beautiful as they age; the things that carries your own history and are timeless. To us it’s all about looking after the things you love. Like breaking in a pair of jeans, creating your own look and mending them in your own, personal way when they need it. We don’t believe throwaway and jeans are words that belong together. It’s quite opposite actually. So we keep passing this credo on. Our product is made with 100% organic cotton denim Social responsibility Transparent production. We strive for sustainable consumption patterns by Offering free repair service Reselling second hand products Recycling worn out products.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog