Nike presents its latest physical experience with the launch of a new concept titled NikeLab. The unique brick & mortar retail presence will combine with distinct digital components to truly reshape the Nike experience through select cities across the world on June 12. Woven through the concept is an inherent interest in connecting the consumer with the vivid and important storytelling that features within much of Nike’s product.

Discovery and interactivity is the ultimate goal as it looks to pair curated collections with innovative product and classic Nike styles. Designers like Jun Takahashi of UNDERCOVER will also play a part in having their works available at NikeLab. Another important element of NikeLab offerings is a high consideration towards environmental impact. Carrying a reduced carbon footprint will go hand-in-hand with the latest in performance developments. The first cities to roll out the NikeLab concept include New York, London, Paris, Milan, Shanghai, Hong Kong and digitally through Nike.com/NikeLab.

http://hypebeast.com/2014/6/nike-presents-a-new-retail-experience-with-nikelab