On 2003 the strenght that only decades of knowledge can give, created in Spain a brand completely addressed to young people, tested on retail chains. Coolway’s success led the management to open a national and international distribution business branch. The youngest of the family business owner, Carlos Mayordomo, gave shape to that brand: COOLWAY WAS BORN. COOLWAY is the only brand focused in a unique type of target. COOLWAY is a brand addressed to young people from 20 to 30 and people with a young spirit.
In 10 years COOLWAY has become the youngest fashion footwear brand in Europe and, as it’s young, it’s still growing. Young people need to be considered, young people are searching for a brand that can reflect their actitude. Carlos Mayordomo, Coolway’s President, one of the youngest CEOs in the market, knew how to turn that urge of people like him in a huge business opportunity. Coolway: the strenght of the knowledge with the freshness of the youth.
Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog
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