Cellular phone, gadget and accessory concept store in a central location in Tel Aviv. The project was done in collaboration with “Itay Gidron Design Studio”. For this project we, the designers, received 360 degrees of control which included interior design, brand image design, visual and graphic language development that enabled us to create a multidimensional user experience and an exciting technological environment.

Part of this also included developing the decorative elements in the space which were manufactured specifically for the shop in order to better fit with the fringe customer’s needs. The store allows an interactive space for gadgets and tech-innovation fans. In the store the customer can download new apps, receive the latest updates on cellular news and the gadgets field, listen to music and download new songs and even screen their own videos on the screening wall – and all of it LIVE!

“THE SIM-FREES”: a collection of smart funny colorful characters that reflect the brand’s essence and values through their look and features. Anyone can find the character that they connect with the most. Cellular phone, gadget and accessory concept store in a central location in Tel Aviv. Random shopping bag designs, every bag has a different character on it. I wonder what the character you got has to say about your purchase!

Experience stands where the customer can take a break from the background of the noisy streets outside and, using earphones, create a unique contrasting experience that intensifies the moment.
The experience stands allow the customers to experiment with all kinds of new applications and gadgets. Graphic messages and colorful sings displayed around the shop – where the characters present the customers with new sales, news and interesting facts on all kinds of topics. Every character provides information in their own field.

One of the most unique features in the shop is the interactive bench which we like to call: “SIMUSIC BENCH”. This special bench functions as an interactive-waiting-station that contains built-in speakers and multimedia system connections that allow the customers to connect their smartphones to the bench-system and play music, screen videos, and play video games on the huge power wall in the shop.

Designers: Lee-Ran Shlomi Gidron / Miss Lee Design Studio & Itay Gidron / Itay Gidron Design Studio
Photographer: Yanai Deitch