Visual Mass identity by Bravo Company

February 8th, 2016 by retail design blog

Visual Mass is an alternative optometry/eyewear brand with a mission to provide sight for the masses without the clutch of unreasonable pricing. Having grown from a tiny kiosk to a proper brick and mortar store, we were tasked to give the brand a whole new identity.

Logo takes cue from the visual aesthetics of neon lightings while monogram cleverly contains the initials of the brand. Additional considerations were given to the small floorspace of the store. For example, overhead storage compartment and sliding door were utilised to minimise structural footprint.

Identity by Bravo Company





























Granville Island re-branding by arithmetic
Granville Island re-branding by arithmetic.
Dlush at University of California by Colkitt&Co, San Diego - California
Eager to translate the Dlush brand to appeal to a student and faculty popula...
William Grant & Sons Offices by Design Republic, New York City
Design Republic has developed a new office space in New York City for scotch...
Super Jay American Pale Ale Branding by Pope Wainwright & Wykes
Craft beer where the branding comes first and the flavour comes second

Leave a Reply

Your email address will not be published. Required fields are marked *