After ten years in the specialty coffee industry, Sweet Bloom owner Andy Sprenger asked us to help give his exceptional coffee a complete facelift and redesign. We jumped at the chance.
To begin our redesign, we commissioned Andy’s wife, Laurel Sprenger to etch a wild coffee bloom and then transformed that single bloom into a dense, seamless pattern enveloping the new bag creating a focal point for the new branding.
A year later he asked us to design seven more bags. We kept the strict black and white palette, and explored a series patterns across scales: from the microscopic to the cosmic. The goal is that the bags will continue to be a canvas to feature new, meaningful pattern artwork that will grow and evolve with the brand.
Sweet Bloom has always produced amazing coffee. It’s been a true joy to give it an equally amazing presence on the shelf.
Sweet Bloom strives to be highly sustainable so all bags are made from a compostable material. The goal is that the bags will continue to be a canvas to feature new, meaningful pattern artwork that will grow and evolve with the brand.
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