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Lee, the international denim brand associated with Studio J to bring in the experiential VM elements for their Indian Stores. The brand wanted to upscale their current Indian activities in line with the international marketing campaigns.

The brand Lee Introduced its Aqualite range of merchandise through the new product window. With the range of denims made with much less water than usual. Lee created the lightest grade of clothing in the best of finishes. With the Idea of sustainability as a main philosophy of the window, the display was created using water cans and greenery with clearly visible brand communication. The VM has been made intentionally minimal with right proportion of colours used to ensure that the display stands out among the Visual clutter of malls.

Photography by Jayalakshmi

About
Founded in 2011, based out of Bangalore, India, STUDIO.J is one of India’s leading design firms specializing in Retail Design, Visual Merchandising, Interior Design and Project Management. STUDIO.J has been providing effective design solutions and stunning displays to its brand partners taking brands to a Higher Experiential Value. With a team of efficient designers, graphic artists, sculptures and product designers, STUDIO.J has come a long way to become a recipient of The Creative Business India Award of the Year 2013 by the Small Business Congress – Franchise India for its continued outstanding design contribution to its brand partners. The firm has also bagged various Awards in Visual Merchandising – In-Store Asia and Designomics 2013.

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