The characterless exhibition centre has been given a new identity: old-style cacophony has been overlaid with a new and harmonious vibe. A beautiful new hall has been added to the old buildings, and the former chaotic muddle of juxtaposed language, architecture and routes through the complex is at once echoed and resolved in a signage system that draws on the forms, colours and formats of flag design.
Designed by Büro Uebele Visuelle Kommunikation
Project team: Carolin Himmel (project manager), Andreas Uebele
Architect: Arge Cukrowicz Nachbaur , Bechter Zaffignani Marte
Principal typefaces: Akzidenz Grotesk Super
Photos: Hanspeter Schiess