Despite economic woes, superlatives still very much count in Moscow, and it doesn’t come as a surprise that Nike has pulled the trump card to woo its savvy local following by way of a massive flagship store in Tverskaya, the city’s most prestigious shopping grounds.
Occupying the former palatial digs of podium concept store which moved a few blocks away, the early 19th Century Art Nouveau-style structure measures a whopping 2,178 sqm. across five floors, and was originally built as a fur trading office by Swedish architect Adolf Erichson. As a Nike flagship store, the premises come with a slew of extras, such as football and running areas, and obviously, also an exclusive selection of special merchandise.
Mind you, to celebrate the opening, special items have been released. The basement features soccer merchandise items for kids, and ground floor is entirely dedicated to men’s running and training apparel, shoes and accessories, and one floor up the very same items for women are presented. Up on the third floor men’s basketball apparel, footwear, Jordan sneakers and lifestyle garments can be found, and the fourth floor is the exclusive home of Nike studio.
And that’s not all. The new Nike flagship also offers its clientele services, such as a dry cleaning service for shoes, an engraving service, customization for t-shirts, and the expertise of personal stylists.