Carpenter Studio creates high quality furniture. Its main characteristics are prefect craftsmanship, ingenious design, and the employment of exquisite materials throughout the production cycle. This is truly noble furniture, perfected to the most minute detail. Each piece brought to life at Carpenter Studio is unique. This guarantees a precise, craftsman finish, and designs that emphasize functionality and style.
They are crafted to serve as the perfect quality complement to an interior and guarantee an unparalleled comfort of everyday use. Built from the ground up, the communication strategy and visual identity are tasked with assuring the customer that if they are on the market for exceptional furniture, created with unparalleled care for detail, based on ingenious designs – they have found the right place.
– Carpenter Studio, to us, means furniture that’s studio-designed and studio-crafted, exquisitely, ingeniously, with quality as a top priority. We want our processes to incorporate never-before-used materials and technologies – and that’s the communication strategy we needed for our studio, one that would highlight the minute details which, in the big picture, make our furniture stand out from a crowd of mass-produced merchandise – Carpenter Studio owner, Grzegorz Świątnicki observes.
The visual identification alludes to the main principles of the creators – the furniture is noble, made in limited production runs, natural and crafted to the finest of details. Hence the catchphrase “The devil’s in the detail” and the logo reminiscent of a wooden cross-section. All the materials designed highlight the precision, thoroughness and handwork that goes into the furniture’s production.
– When we were working on the brand identity, we wanted to present the company’s offer and introduce the customer to the limited selection at Carpenter Studio in an interesting way – hence the idea for elegant black envelopes and large cards with detailed descriptions that replace a classic catalog – Krzysztof Fabianowski, Creative Director, Minima Advertising People concludes.
The materials were first used during Europe’s most important Interior trade fair – the IMM in Cologne in 2017. Carpenter Studio was awarded an Honorable Mention in the StandOUT competition organized by the portal Exspace. Minima is responsible for the Communication Strategy, Key Visual, logo, website and designing materials necessary for customer relations.
Design: Minima Advertising People