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Duke Street, London has seen a crop of exciting retail concepts lately, starting from S.E.H Kelly’s pop-up at Vitsoe to E.Tautz’s first flagship. Around the same time these two opened, Private White V.C. also set up shop in the North Mayfair area, a 2,000 square foot, two-story space modeled after their existing Manchester Factory and Lamb’s Conduit Street store.

The new Duke Street door is lined with white-painted shelves and brick walls, which allow the plush grey suede furniture to work as visual accents in the open space. The clean, plain flooring contrasts nicely with the ruggedness of the exposed ceiling, whose copper lighting fixtures match the display tables and stair rails. This particular store also sees Private White’s debut womenswear collection for the first time, an even better reason to tell your date to meet you there.

http://www.selectism.com/2014/11/25/private-white-vc-mayfair/#slide-3

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