Gran Torino Design developed the new Gruppo Battaglio exhibition stand for the Fruit Logistica 2014 trade fair in Berlin. Gruppo Battaglio is an Italian trade company dedicated to fruit importation services. Four illuminated glass walls were placed in the corners to delimit the exhibition area. These glass walls were decorated with translucent fruit pictures. Actually, fruit is the protagonist of the stand not only the images but also in the chosen colours.

Fresh colours as orange in the top of tables and counter and the yellow bamboo canes matched perfectly with the corporate green.Shiny white pavement and walls emphasised the presence of the colours. The exhibition stand captured the traditional Italian hospitality through its wellcome area. A big central counter dominated an open area formed by orange tables and chairs as it was a welcoming bar terrace. This cosy atmosphere was illuminated  by ceiling-mounted spots set in the hanging green prisma.

Design: Gran Torino Design
Photography: Alessandro Cane