Exclusive fashion in natural ambience – offered by the new Bogner outlet in Bernau am Chiemsee. The Bogner brand combines sportiness, functionality and fashion – and this with the highest demand on exclusiveness and quality. For more than 80 years, the company has proven an uncompromising passion when it comes to sports and fashion and has continuously provided new ideas. Customers may see this for themselves at the new outlet store in Bernau on the Chiemsee which was presented to the public in November 2014. On a sales area of about 360sqm, customers may stroll along an avenue of genuine trees and be inspired by new fashion trends in an exclusive atmosphere.

In order to realise this impressive outlet store in a natural look, twenty trees were dried, oiled and subsequently perfectly arranged on site at the store in Bernau in line with the typical “Modern Natural” Bogner store architecture. The combination of country-style, old oak wood cubes with modern goods displays of black steel creates a controversial atmosphere in the centre inviting customers to linger. A décor of wooden logs decorates the entire sidewalls of the store, thus underlining the nature- related atmosphere. The friendly and modern concept highlights the sophisticated fashion of Bogner in a harmonious way. This creates the setting for the distinctive Bogner product line – sporty chic as well as high fashion in exclusive quality. Vizona GmbH was not only responsible for logistic planning but also supported the project from its technical concept and the production of all of the furniture through to the turnkey handover.

Architect: mhp Architekten
Pictures copyright: Bogner