The young international design agency Aerogram Studio has designed the interior and identity for this retro-looking café in Hamburg, Germany. Overlooking the Jungfernstieg shopping street and the picturesque Binnenalster Lake, the Café Ferdinand which was commissioned by Vodafone, also occupies the first floor of the company’s new flagship store in the city. The client chose to name the café after Ferdinand Braun, the German inventor, physicist, Nobel laureate in Physics and pioneer of modern telecommunication.
In turn, the Aerogram Studio decided to adopt an industrial minimalist 1900‘s aesthetic for the interior, referencing Braun’s legacy both as scientist and teacher: vintage telephones and other historical knick-knacks decorate the shelves all around the shop whilst a set of custom-designed school desks, paired with a specially commissioned blackboard drawing by Natalya Posukhova, create a lighter teaching-room atmosphere. In one of the corners, an elevated ‘library’ area with comfy armchairs seems like the ideal spot for an inventor to conceive new, bright ideas! Aerogram Studio also designed the logo for the café, incorporating symbols of electric circuitry and a touch of Bauhaus style.
ABOUT THE DESIGNERS
Designers Tess Golden and Vera Henco are Aerogram Studio, the New York and Dusseldorf-based design studio mainly specialising in branding, graphic design and interior design for startups. This however doesn’t prevent them from working for bigger clients of the likes of telecommunications giant Vodafone. The two designers met at Parsons the New School for Design in New York in 2009 (Tess is from Boston, Vera comes from Germany), and have been sharing their ideas and creativity ever since.