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Sydney based design studio, loopcreative, has been appointed to design a new pop-up activation for the multi-award winning aMBUSH Gallery at Broadway’s Central Park development. The cultural pop-up activation space encompasses the third level of the retail podium within Jean Nouvel’s One Central Park residential tower on Broadway. Opened this week, the gallery’s first exhibition in the new space, Mambo: 30 Years of Shelf-Indulgence, celebrates 30 years of Australia’s iconic surf wear brand. The 1,000sqm space includes a street art exhibition, event and gallery space for use by the owners and its artists. The three-layered shop front wall also features aMBUSH super-graphics and street art.

The rooms are subdivided into smaller and larger gallery spaces, cordoned off with screens and trench mesh sliding doors. The sophisticated urban lighting design solution and the external façade facing the Chippendale Green has been addressed with further aMBUSH gallery super-graphics facing the parklands. Artworks and sculptures are not just confined to the gallery, but will be curated around the greater Central Park development by the aMBUSH team to draw shoppers and visitors to the centre to the pieces and to further explore the gallery.

Bill Dimas, director and joint founder of aMBUSH explains: “It has been a great pleasure working with the loopcreative team in designing and realising our new gallery space. As we are a gallery focused on urban art and have been doing everything ourselves for the past eight years at our gallery space in Waterloo, it was great having the team come in and making everything so much easier in fitting in with The Living Mall’s award winning environmental design and still keeping our relaxed and inclusive feeling and simultaneously making everything functional.” Rod Faucheux, director of loopcreative, adds: “With all artist spaces, the challenge here has been to strike a balance between the public and commercial expectations of the developers and the freedom of expression of the gallery tenant. Luckily the developers have encouraged the creation of a space allowing the artists to express themselves and the end result is a cultural hub that we hope that everyone will enjoy.”

loopcreative is a Sydney based design studio with a passion for hospitality, retail and installation projects both in Australia and overseas. loopcreative creates vivid consumer experiences that enhance people’s lives at multiple points of interaction through interiors, graphics and 3D visualisation. Recent projects have included Chiara restaurant in Melbourne and Baker & Evans Catering & Events for Walker Evans Baker Restaurant Group; Baccio Jewellers; Deli Wine Bar and Foveaux St Dining; retail pop-ups for Roger Tait Man and Brand X Creative Playground at Central Park.

Design: loopcreative
Photography: Dig It Photography

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