A small but perfectly formed store on Neal Street has become the London home of Happy Socks. Light fills the white gallery-like space and the bright colours and bold patterns of the collection spreads fun and happiness throughout. With every detail having been considered, from the functionality of the framed wall bays to the closure of the stairwell display, it is a store created to be as unique as the product it sells. Turned around in 3 weeks, from initial concept to the doors opening in December, this cheeky store is sure to become a well-loved fixture on the Covent Garden shopping map.

Design: Double Europe Ltd.
Photography: Max McClure