Renée Windman designed the brand identity and retail packaging graphics for The Showroom Pasadena, a luxury consignment boutique. The identity and tagline, “curated designer resale,” evoke the modern and stylish sensibilities of the store’s spatial experience and apparel selection. The identity system expresses a minimal look and feel across retail applications, including stationery, hang tags, and shopping bags.
It is important for the identity design and its applications to communicate the boutique owner’s vision: a new approach in a consignment store – one that can showcase both luxury fashion and a reuse approach to “pre-loved” apparel. The identity on the business cards and hang tags is printed in black foil on black cover stock. Keeping with environmental sustainability in the production life cycle, the printer and paper of the stationery and hang tags are FSC-certified.
Design: Renée Windman