Launched by brother and sister team Alexandre and Marie Thumerelle in 1999, the 0fr. bookstore in Paris evolved into a cluster of creative activity and has pretty much become a cult name with a following across the globe. After adding a second bookstore cum gallery in the french capital, a Tokyo outpost has opened in picturesque Naka Meguro, and now the frantically active Thumerelles have expanded yet again on home turf with 0fr. la boutique, a cool store which carries a variety of cherry-picked lifestyle offerings. The new outlet is tucked away in a little side street in the happening Marais district of town, and occupies a ground floor unit of a late 19th-century building.
The setting is simple and has an accessible, homey vibe, featuring pristine white walls paired with sandblasted planking. Obviously, 0fr. la boutique carries books and magazines on fashion, photography and graphic design there, but these are supplemented by a rotating variety of items – all sourced from independent designers and labels with an artisanal flair – they’ve never offered before. 0fr. la boutique currently stocks a collection of vintage furniture pieces selected by expert David Feder, Astier de Villatte’s scented candles, quirky women’s boots by Carritz, Meilleur Ami’s leather bags and shawls, and matching contemporary women’s apparel pieces by designer Nina Christen.