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In 2014, Shell station owner WDP decided to overhaul the customer experience at its 60+ convenience stores throughout the Midwest. Every touch point was redesigned, extending from the Johnny’s logo to coffee cups, natural wood cabinets, concrete floors, custom signage, and employee uniforms. The friendly personality and market-like atmosphere has created a positive experience for Johnny’s customers—180 degrees from the typical gas station convenience store environment.

Design: Square One Design
Photography: Dean Van Dis

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