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Gaudy and juicy, tempting scent and huge variety  – this is how more than 100 types of fruit gums made by Bears & Friends do convince. The new Store Design of kplus konzept for the inventor of the gummy bear specialty stores, realized on 40 square meters in the Rathaus Galerie in Hagen, reflects these qualities in detail and stages the bear and his friends in their new home in a unique way. Freshness, joy of colour and juiciness, main characteristics of the Bavarian gummy bears,  were to be reflected vividly, but not exuberantly in its diversity. In the same time an expressive theme in the interior creates focus and concentration, the store being accessible from two sides in the shopping mall.

Floor and walls are decorated with an ocean of dots, colourful essence of the product, looking like a juicy gummy bear party. The ordered structure of the grid points releases the eye and creates a homogeneous appearance in return. The interior plays consistently with the – round – shape: with the large plate-shaped pendant luminaire and by the form of the coloured fanned trays as mid-room furniture giving structure to the room. Further eye-catchers are the highlight bears in the wallpaper and the oversized bears on the facade implemented as foil cut. On the back wall behind the counter appears an attractive tasting shelf in bear shape with LED lighting.

Design: kplus konzept
Photography: Kratz Photographie

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