McCalls is a 90-year old boutique which has recently been re-tooled under new ownership and management. It is located in a historic shopping village in Winston-Salem, NC. We were tasked with developing a new identity for the brand which included creating a monogram that would sit at the center of all key brand elements. These include exterior and environmental signage, a writing system (letterhead, business cards, note cards) and full set of retail packaging.

Design: Elephant In The Room