Western Union needed 1) a new digital platform for online and mobile money transfers, and 2) a new tech savvy staff to create the necessary apps. Management turned to San Francisco, where tech talent is abundant, for their new location, and gave carte blanche to F+M to create the new Western Union digital brand.
Since the 26,000-square-foot space would serve to lure in-demand tech talent, the new brand look had to be of-the-moment, slightly ironic and completely irresistible. The main floor unfolds from a 300-foot-long streetscape that bisects open workspace. Centrally located kitchen/all hands break area anchor the space. Despite the abundant space, the company required another 16,000 feet within months.
John Coons, Western Union VP, corporate real estate says, “The F+M vision synced up perfectly with ours. I’m proud to say that this facility has become the model and the new standard for Western Union globally.”
via Office Snapshots
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