Monsieur Bojangles was ready to take a next step and asked if I would design the lay-out of a matchbox-inspired package for his bracelets, something extra – call it: a nifty collectors item – for his customers. Using the slogan ‘Inspired by life outdoors’, owner Roy van Creij wanted to give the package a sturdy look by having an illustration of a lumberjack on the cover.

That was my starting point for the sleeve that had to radiate quality, craftsmanship and authenticity. Next to the lumberjack and some of the typography I also drew the characteristic D-shackle of the bracelets for the back side, which tells the story about the brand and the product.

All in all a fun assignment with a cool end result, a very enthusiastic client and some lucky customers. Nice to know these were present at the Dutch Design Week in October 2014.

Design: Shortlife | graphic design / Peter Kortleve

via Packaging of the World