In New York City’s Meatpacking District, which was once home to the city’s slaughterhouses, the Hugo Boss concept store brings together all the company’s brands in a single, large space. Exposed concrete and brick, antiqued iron and a sensitive lighting project (done in collaboration with A. J. Weissbard) fits in with the rough, raw aesthetic that characterizes the urban surroundings. A canopy of woven wooden slats, an architectural icon also present in the company’s headquarters in Switzerland, envelops the interior space, mitigating its industrial character.
Design: Matteo Thun & Partners
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