KWANPEN Store by Betwin Space Design, Busan – South Korea

August 2nd, 2015 by retail design blog

KWANPEN is a hand-made crocodile skin handbag brand based in Singapore. This is the third store to be opened at Lotte Department Store in Pusan, Korea. Concerning its location, we tried to focus on moderation rather than expression of its identity. The whole atmosphere needs to keep its dignity while welcoming the customers to access without hesitation. We tried not to design a form or structure to force the brand identity. The design language we used is about co-existence. There are well-balanced coexistence of soft&sharp, easy&luxury, relaxation & dignity. The space provides charming experience with afterimage of products.

Design Betwin Space Design / Design Director: Hwan-woo Oh, Jung-gon Kim
Photography: Pyo-joon Lee




















POP UP! PUMA Charity Tram, Berlin
As a proud sponsor of African football, Puma joined forces with United for A...
Reebok store in Covent Garden by Brown Studio, London - UK
The retail experience is a laid back gym setting reflected by the use of mat...
Leightons Opticians & Hearing Care by SKK Design, Reading - UK
Likewise, a restrained palette of surface finishes has been employed to cr...
Karen Millen stores by Brinkworth, UK
To date, Brinkworth has created a prolific portfolio of more than 400 indivi...

Leave a Reply

Your email address will not be published. Required fields are marked *