Stassen is one of Sri Lanka’s largest conglomerates, established in 1977. Stassen Tea produces 100% Ceylon tea, picked from their tea gardens in Sri Lanka. The group is especially well known for its high quality tea cultivation and currently exports to the US, China, the CIS countries & Japan, amongst others.
The new brand and packaging were designed to be easily recognizable on the shelf and build impulse purchasing from shelf to basket. From global market brand research, to brand strategy, brand creation, packaging design and design production across 48 SKUs and through 6 ranges, the result is a bright, elegant and contemporary range of tea packaging – a big move from the original range of packaging, and a refreshing change.
Design: Branding by Garden / Joseph Hedges
Photography: Joseph Hedges