Just skill, smoke & Sussex oak
Springs’ Smokery nestles in the South Downs in Sussex. For three generations, they have used nothing but traditional dry-salting and logs of Sussex oak to produce their prime smoked salmon.

50 years on and very little has changed at the smokery – except for their new visual identity. Using the charcoal from their brick kilns, we’ve drawn a series of expressive marks and textures born from the very heart of their process. A truly unique idea that brings Springs’ heritage to life both in-store and online.

Across all applications, words by Peter Dunkley provide endearing wisps of history to reveal the story of ‘Skill, Smoke & Sussex Oak’.

From Scottish and Pacific salmon to buttery kippers and pâté, photographic compositions embrace the simplicity of the Springs’ range, using colour tones inspired by the surrounding countryside.

Design: Distil Studio
Photography: Gareth Sambridge

via Packaging of the World