Closed Sundays have helped Dr. Martens open a new flagship store on London’s Oxford Street.

The store is the first UK Dr. Martens shop to trade across three floors and features wall elevations telling the story of the brand from the 1960s to the present day.

They wanted to tell the story about this historic brand through a combination of written words, visual storytelling and real artefacts from the brand’s history and Cobbs Lane Factory. To tell this story, and in keeping with Dr. Marten’s tradition of hand crafted footwear, every item on the stairwells is hand built, bespoke for this store. Highlights include leather faced panels which have been laser etched and then hand-rubbed with shoe whitener and wax; picture frames which have been individually mounted with specially selected cuts of leather straight from the factory; and bespoke neon signs which have been hand-formed and mounted.

For the finishing touch, genuine priceless artefacts on loan to Dr Martens from the personal collection of Mick Jones were curated, including two pairs of his Dr. Martens boots and his 1958 Les Paul Junior Doublecut guitar. These items are displayed within bespoke illuminated display cases, and further cement the inseparable relationship between Dr. Martens and the British music scene.

Design: Closed Sundays