This distiller of the world’s leading scotch whiskey brands has a clear vision: to be the most coveted branded spirits company in the world. Design Republic was selected to manifest this idea into a physical office space in the heart of New York City.
The sales and marketing professionals working in the office needed to be surrounded and inspired by the brand’s heritage, with plenty of room to work together and apart. Thus the two floors are fully branded, and even double as a spirits showroom. Stepping off the elevator, you’re welcomed by warm woods and a bronze-flecked concrete reception desk reminiscent of an upscale whiskey lounge. In the boardroom, commissioned whiskey-barrel artwork adds a modern touch. And open workstations create a neutral centerpiece amidst dramatic surroundings.
The focal point of the entire showroom is a carefully crafted, fully functioning bar and lounge. This intimate space is flanked by wood walls, brand graphics, bottle displays, and an impressive hand-cut and pin-mounted William Grant crest behind the bar. The warmth, function, and sophistication of this space instill the brand’s vision into every aspect of the business.
via Office Snapshots